Olmeca Tequila
To introduce Olmeca Tequila Fusion, Yellowmoon organized for brand ambassadors to dress up like Aztec royalty straight from the triumphant Mesoamerican era. The inclusion of historical nobles was effective in catching the eye and interest of the party-goers. The ‘Aztec Queen’ was integral in selling the Olmeca brand as she rewarded subjects who pledged allegiance to her brand.